Who we are

Transforming fashion takes business guts and design and business vision, so BYT is founded on three pillars: product, people and practices. Read about BYT Impact. We don’t want you to buy more clothes. Instead, we want you to buy into our belief that fashion must be cared for - which is why you can either rent, buy or wear and then return your BYT item to us and we’ll repair or recycle it. Together, we can stylishly and seriously up the culture around clothes and Begin Your Tradition with BYT.

About us who we are
About us who we are image designers left

Designed for you

BYT designs for people like you and me, normal people who try to live with courage and conviction in everything we do – big or small. We celebrate individuality and authenticity; what we call the 'imperfectly perfect' in us all. We want you to Be Yourself Today with BYT.

About us who we are image designers right
About us who we are image designers left
About us who we are image designers right
About us who we are BYT's mission

BYT's Vision

Our vision is a world where fashion, which has always been a reflection of our times, goes back to her roots: becoming cherished, honoured and individual. We believe that fashion’s waste can turn into beautiful, creative and scalable solutions for the environment that also help to empower those involved in fashion’s creation. We believe that fashion can be a force for good and we’re out to catalyze change in the industry. We like to act Beyond Your Today to make fashion better for tomorrow.

How it all started

The idea for BYT was a dream for many years. And then she became a beautiful reality! BYT was realized through a collaborative effort that brings together the 10-year legacy of the pioneering work of Redress, the world’s largest charity working to reduce waste in the fashion industry, and a powerful group of supporters, from manufacturers, lawyers, designers to advisors. BYT's powerful and unique founding platform, which operates as a social impact business that is separate from Redress, was co-founded by Christina Dean and Michelle Bang. Collectively, BYT collaborates with the fashion industry to influence positive change, working with world-class sustainable manufacturers, social enterprises and emerging sustainable designers, or Bold Young Talents as we like to call themwho we believe have the creativity to push a new, ethical frontier for fashion.

About us who we are how it all started

Meet the team

Christina Dean portrait

Dr. Christina Dean

CEO and Co-founder

Christina brings ten years of pioneering work advocating for sustainability in the fashion industry from Asia and beyond. Named as one of the U.K.’s ‘Top 30 Most Inspirational Women’ by British Vogue, she counts journalism, presenting and dentistry among her achievements. She is also the Founder and Board Chair of Redress.

jen liu

Jennifer Liu

Managing Director, Business Strategy & Operations

Jennifer brings her business and finance experience to BYT, coupled with her decade long experience in helping companies, including environmentally sustainable textile-related companies, grow from inception, fundraising to listing. Armed with her MA in Biological Anthropology from the University of Cambridge and experience with fabric deconstruction and design from London’s Central St Martins, Jennifer brings a scientific approach and strategic vision to long-term sustainable fashion. 

Krisha Sia portrait

Krisha Sia

Creative & Branding Manager

Krisha is a rising fashion content creator in Asia. Dubbed by Cloudbreakr as a Top 10 in Fashion and Rising Star April 2017, as well as being recognised by SCMP, Philippine Daily Inquirer, and Women's Journal, Krisha brings her creative eye to BYT.

Mark Kroeker portrait

Mark Kroeker

Advisor

Mark lends his seasoned design expertise as our advisor.  He’s a graduate of Parsons in NYC and has contributed to the launch of multiple brands including Donna Karan's Urban Zen.  Mark is the co-founder of TEJEN - a sustainable fine jewelry brand with values that align with those of BYT.

Kevin Germanier portrait

Kevin Germanier

Designer

Kévin graduated from Central Saint Martins in London in 2017, wowing the press with his final collection of sustainable clothing, after having previously won the EcoChic Design Award 2015/16 cycle, where he made an impression with his innovative upcycling techniques. He interned at Louis Vuitton for six months and was the brains behind Shanghai Tang’s inaugural upcycled collection.

Victor Shu portrait

Victor Chu

Freelance Designer

Victor is a rising sustainable design star. He graduated from The Hong Kong Polytechnic University in 2015 and is another previous The EcoChic Design Award prize winner, for which he designed a zero-waste uniform for The Langham, Hong Kong. When not collecting awards works at AtTwenty for G2000, one of Asia’s leading retail groups.

Christina Dean portrait

Dr. Christina Dean

CEO and Co-founder

Christina brings ten years of pioneering work advocating for sustainability in the fashion industry from Asia and beyond. Named as one of the U.K.’s ‘Top 30 Most Inspirational Women’ by British Vogue, she counts journalism, presenting and dentistry among her achievements. She is also the Founder and Board Chair of Redress.

jen liu

Jennifer Liu

Managing Director, Business Strategy & Operations

Jennifer brings her business and finance experience to BYT, coupled with her decade long experience in helping companies, including environmentally sustainable textile-related companies, grow from inception, fundraising to listing. Armed with her MA in Biological Anthropology from the University of Cambridge and experience with fabric deconstruction and design from London’s Central St Martins, Jennifer brings a scientific approach and strategic vision to long-term sustainable fashion. 

Krisha Sia portrait

Krisha Sia

Creative & Branding Manager

Krisha is a rising fashion content creator in Asia. Dubbed by Cloudbreakr as a Top 10 in Fashion and Rising Star April 2017, as well as being recognised by SCMP, Philippine Daily Inquirer, and Women's Journal, Krisha brings her creative eye to BYT.

Mark Kroeker portrait

Mark Kroeker

Advisor

Mark lends his seasoned design expertise as our advisor.  He’s a graduate of Parsons in NYC and has contributed to the launch of multiple brands including Donna Karan's Urban Zen.  Mark is the co-founder of TEJEN - a sustainable fine jewelry brand with values that align with those of BYT.

Kevin Germanier portrait

Kevin Germanier

Designer

Kévin graduated from Central Saint Martins in London in 2017, wowing the press with his final collection of sustainable clothing, after having previously won the EcoChic Design Award 2015/16 cycle, where he made an impression with his innovative upcycling techniques. He interned at Louis Vuitton for six months and was the brains behind Shanghai Tang’s inaugural upcycled collection.

Victor Shu portrait

Victor Chu

Freelance Designer

Victor is a rising sustainable design star. He graduated from The Hong Kong Polytechnic University in 2015 and is another previous The EcoChic Design Award prize winner, for which he designed a zero-waste uniform for The Langham, Hong Kong. When not collecting awards works at AtTwenty for G2000, one of Asia’s leading retail groups.

Join us

Do you want to prove that fashion can be a force for good?

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