We think clothes deserve a lot of love, because such a great deal goes into making them. Before you wear it, a piece of clothing goes through a lengthy process involving farmers, drivers, seamstresses, and salespeople, all of which creates an impact - unfortunately a lot of which is negative - on the environment. For the best explanation of what a traditionally-produced garment goes through during its lifecycle, watch this brilliant two-minute visual explanation on our sister website, Redress.
Design & production
It’s estimated that around 80% of a product's environmental impact is locked in at design the stage. To mitigate this, our designers and manufacturers use a range of sustainable design techniques, including zero waste, upcycling and reconstruction. Their focus is on making each BYT piece as beautiful and as durable as possible.
China alone generates 26 million tonnes of industry and consumer waste every year. We’re passionate about doing something about this waste. Our unrivalled access to the most reputable brands and manufacturers means we’re able to stop the highest calibre of unwanted fabrics, trims and accessories from becoming landfill or being incinerated.
It’s a beautiful solution: we put unwanted yet gorgeous quality materials back into the fashion system via covetable new garments, instead of demanding that more virgin fabrics be created from the earth’s depleting natural resources.
BYT helps customers care for their purchases with a Repair and Take-back programme and instructions on how to optimise the lifespan of a garment. All of our products can be returned. You can also rent, rather than buy, should you wish to. See FAQ guide on Empowering Customers
It’s not just manufacturers who can make a change - consumers can too. It’s estimated that 70-80% of a product’s environmental impact comes from washing and drying alone! That’s mega. It means we can all be active fashion citizens of change. In Latin the word ‘consumer’ means to destroy through use, which is why we prefer to think of you as our fashion citizens.